When it comes down to it, it’s the location and
ambiance of a restaurant that determines if it succeeds. You can have the
best chef in the world but if the location of your restaurant is not up to par,
your reviews and profits will definitely show.
Here are two things to take into consideration when
you are searching for a new restaurant site.
Lots
of people = lots of profit
It’s very important to find a location that will be
able to reach a wide variety of people. You want to find a place where
there are a good amount of people that will be able to visit your restaurant
without a terribly long commute. Along with the actual number of people
around the vicinity, you also need to think about the demographics of that
region.
It wouldn’t be profitable to place a 5-star, expensive
restaurant in a rural area. The key is to play into your surroundings.
If your restaurant is located near many businesses, be sure to offer
options for quick lunches for those people who are on their lunch break.
What can’t
be seen, doesn’t exist
Make sure that you are visible to people just ‘passing
by’. You don’t want the type of restaurant that is only known by
regulars. Most people go to new restaurants because they have passed by a
place multiple times, and thought to themselves ‘I’d like to try that out’.
No amount of advertisement will be able to outweigh the importance of
having a location that can be seen easily.
Essentially, picking a great commercial real estate
property is key in your restaurant’s success. The location is the first
thing that people will notice before entering your eatery, and it’s the last
thing that people will notice as they are leaving.
No comments:
Post a Comment